Sunbelt bakery
We helped the inventors of the granola bar reinvent their brand and become a category leader.
Social
OATMEAL RAISIN RELAUNCH DIRECT MAIL
When Sunbelt discontinued Oatmeal Raisin, superfans took to social media to demand its return. Years later, the beloved flavor was back. And those loyal fans were rewarded with the first boxes from the bakery—delivered in personalized mailers featuring their own posts.
